牧岐與繪畫 / M&P, 2009

牧岐與繪畫系列作品,皆以繪畫與繪者的關係作一個起點,誠如其作品名稱所言。藝術家將個人完成一半的畫作,交由其他人去完成,並將這過程拍攝成錄像。藉由品牌化的命名,將繪畫的手作化成行動,與他人共享著關於繪畫本身不可被分享的部份。也如同廣告語一般「讓大家看的放心,買著也安心」,抹除了繪畫創作中關於個人式的私秘,衍生出一套與他者合作的平台。也由影像的拍攝方式,將創作者本人推向的一個綜藝化的姿態,以音樂錄影帶的形式,宣告著畫畫是如何使人快樂與贏得價值。宛如一套自我品牌化的繪畫生產過程及背書,影片一方面塑造了繪畫創作的品牌形象,讓牧岐畫畫這形象成為媒體,述說著藉由繪畫行為所蘊含的作者與合作者關係外,也對應於外在體系(藝廊、美術館、學院…等)中,繪畫作品的價值如何被確立與生產。二方面在牧岐與繪畫影像所生產出的平面作品,是讓不同主體切換,削弱了以謝牧岐為作者中心的主體性。因此牧岐與繪畫所討論的,不在單指向繪畫性與內容物的問題,而是將其他外部條件的納入(代工、合作、商品化)等方式,去討論現今繪畫的價值是如何被操作與成形。然而牧岐與繪畫的品牌脈絡也是不斷與這些外在條件相對照中形成。

The series “Muchi & Painting” starts with the relationship between painting and the painter, as the title implies. In this work, the artist found collaborators to complete his unfinished paintings and made a video about this production process. By way of branding, the painter’s hand is transformed into an action in which what cannot be shared in painting is shared. Just like the advertising slogan “You will watch in peace, buy at ease”, the work eliminates the personal in the production of painting and instead makes use of a platform for collaboration with others. The video turns the artist into a performer of variety show, and using the MV styles proclaims how painting brings happiness and creates values. Portraying and endorsing the self-branding of painting, the video aims to generate in media a brand image of Muchi making painting, indicating not only the partnership between the author and his collaborators, but also how the value of painting is manufactured and assured in the exterior system such as galleries, museums, art academies etc.. Moreover, the paintings finished through the collaboration between the artist and others implies a switching between different creative subjects, thereby reducing the author-centered subjectivity of the artist himself. This work goes beyond the issue of the painting and its content, and focuses on other exterior issues such as OEM, collaboration and commodification in the global production system, to explore how the value of painting is produced and manipulated nowadays. The work also incorporates the element of self-reference in its interaction with these external contexts.

謝牧岐_Hsieh Muchi

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